CommerceLab

CommerceLab is an interactive place to share cutting-edge digital media research and commercialization in Canada. We connect the business and academic worlds with the information they need to be competitive, to grow, and to compete on a global scale.

Shaw goes social with digital signage, SunLife gamifies retirement

Shaw goes social with digital signage, SunLife gamifies retirement

This week Shaw goes social with digital signage, SunLife gamifies retirement, and applications open at accelerators and pre-accelerators you won’t want to miss.

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Google enters digital signage space, Sony bows to Kobo

Google enters digital signage space, Sony bows to Kobo

In this week’s roundup of UX design, gamification and interactive display news, Google enters the digital signage space, Sony bows to Kobo, and Bruce Lee teaches us a thing or two about UX.

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Empatico founder explains what the best games should do

Empatico founder explains what the best games should do

Don Wright is talking about play, but the technology he’s commercializing could change the way we work. Wright is the co-founder of Empatico, a startup based in Stratford, Ont. He is also a graduate of the Master of Digital Experience Innovation program at the University of Waterloo, where he attended the Gamification 2013 coference late last year. […]

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Gamification content: Benefits of including gamification elements in your content

Gamification content: Benefits of including gamification elements in your content

Successful gamification strategies need high quality content to achieve the desired effect that companies want. In the same sense, great content also needs gamification elements to engage users. With gamification becoming a more embedded part of society, it is being more widely used as a strategy to engage people. According to Gartner, 70% of Global 2000 […]

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Understanding the value of digital signage content services

Understanding the value of digital signage content services

Content is king—even in the digital signage industry. Your digital signage is only as good as the content that you display on it. No matter how large or elaborate of a display that you have, you need to present engaging content that will capture the attention of your targeted audience. One of the main reasons […]

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Game Design Motivation: How to maintain engagement

Game Design Motivation: How to maintain engagement

Popular games have one very important thing in common with each other—they pique the interest of people, and they have a motivational element that keeps people interested and engaged.  Without these factors, there is little reason for people to play. As outlined by Josh Bycers in Motivating Mechanics in Game Design, “Progression is an important […]

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The “type anywhere” keyboard of the future, Waterloo’s startup Kik

The “type anywhere” keyboard of the future, Waterloo’s startup Kik

This week’s roundup includes the “type anywhere” keyboard of the future and a first in smartphone browsing.

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Canadian Digital Signage: What to expect in 2014

Canadian Digital Signage: What to expect in 2014

Canadian digital signage capabilities continue to expand and provide businesses with more features and options when it comes to display advertising. As the industry continues to evolve, business owners should expect a lot of new things from the digital signage industry in the coming year. The main reason why more and more companies are using […]

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Millennials user experience trends: Taking a look at the importance of mobile media

Millennials user experience trends: Taking a look at the importance of mobile media

A vital part of providing great customer service is creating an experience that your customers enjoy and come to expect over time. This is why companies are investing heavily in research, tools, and technology to boost their UX capabilities. One of the main focal points and an emerging trend for user experience design is to […]

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All aboard the StartupBus, a Canadian app for Alzheimer’s patients

All aboard the StartupBus, a Canadian app for Alzheimer’s patients

We’re all aboard the StartupBus this week, travelling at 5.8 Mbps per second.

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