Canadian digital signage – Make your marketing dynamic

This article is part of the CommerceLab Reference Library, a set of online business tools that provide introductory and background information to help educate those new to the areas we cover. 

The Canadian digital signage industry is growing quickly as an increasing number of businesses of all sizes are seeing the value of using this form of advertising. Traditional signage is being replaced by new digital versions. It has particularly caught on in retail stores, restaurants, airports, and other similar industries because digital signage allows advertisers to target specific audiences and customer segments with customized and engaging messaging.

Dynamic versus static messaging

One of the main reasons that companies are making the switch to digital signage is its ability to offer dynamic content. Static signs are limited to what is printed on them. Once they are printed, the messaging remains the same until it is replaced. With Canadian digital signage, you have the ability to change your messaging frequently.

Dynamic messaging through digital signage allows you to:

• Alter your messing quickly and efficiently.
• Target multiple customer groups using a single sign.
• Stream a variety of marketing messages simultaneously.
• Automate the process using software applications.
• Adjust your messaging on the fly.

Canadian Digital Signage Features

In addition to the above, digital signage provides businesses with many features that have never before been available. This technology allows for:

• Multiple messages: static signs are limited in the marketing messages they can communicate to your customers. This is one of the biggest advantages to switching over to Canadian digital signage. You have the ability to make your signs dynamic by changing the messaging. This allows you to market more products and services and exposure your customers to more marketing messages.

• Interactivity and unique experiences: digital signage gives you the opportunity to provide your customers with a truly unique experience. They create a new level of interactivity that was not possible in the past, allowing customers to engage with your brand in new ways.

• Data collection and analytics: static signs cannot collect important information about who has viewed your advertising. Digital signage, in contrast, has the ability to collect user data and provide valuable insights. You will be able to identify which signs are the most effective and experience the highest level of engagement. This information can be used to refine and target where and how you market to your customers.

• Customization and flexibility: recent advances in technology in the area of digital signage have made it possible for companies to do almost anything with them. You have the flexibility and ability to customize your signs in the way that makes the most sense for your organization. As this technology evolves, we are only going to see more innovation in this area.

• Simple management: an important selling point for digital signage is that it’s simple to use. If you can use a computer, you have the skills to create messages and manage your digital signs. In most cases, all you will need is access to a computer to create your messaging.