MasterCard’s Priceless Toronto Zone at the ACC: A tour in photos

On your next trip to the Air Canada Centre on game day, check out the interactive digital experience in MasterCard’s Priceless Toronto Zone, located in the foyer just inside Gate 1.

Featuring an 8-panel video wall and a 65” touch-screen display (from NEC) this installation is the first of its kind in Canada. It’s set up to show behind-the-scenes moments and enable fans to purchase exclusive sports memorabilia.

Launched last week, MasterCard teamed up with Maple Leaf Sports & Entertainment to create the Priceless Toronto Zone, allowing fans to interact with video content on the big screen and use their mobile phone to complete the transaction.

The Priceless Toronto Zone is currently set up to entice fans to buy sports memorabilia during Raptors and Leafs games. In a few simple steps, you can browse and purchase from a selection of collectible bobble-heads featuring the likeness of Raptors and Leafs mascots and players.

If you’re a Canadian MasterCard cardholder or MasterPass account holder, you can buy one of these collectible figures for $15.99. All net proceeds are being donated to the MLSE Foundation, which aims to improve the lives of youth by building facilities, giving to sustainable programs and empowering youth through sports and recreation.

Adjacent to the interactive screen is an 8-panel video wall where video content is likely to be streamed. There’s also a kiosk-like area on the other wall that looks like it’s supposed to entice fans to register with Priceless Toronto on one of four iPads secured to the wall at about hip-level. These small screens by comparison appear more like an afterthought to the whole interactive digital experience.

MasterCard has also now outfitted its food-and-beverage concession stands with contactless Tap & Go technology, enabling fans to quickly pay with the tap of their MasterCard to ensure they don’t miss a moment of the action.