This article is part of the CommerceLab Reference Library, a set of online business tools that provide introductory and background information to help educate those new to the areas we cover. Creating the right user experience is essential if you want to engage your customers and develop a trusting relationship with them. This is one […]
By The CommerceLab — Dec 27 '13
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For most of us, there’s zero fun in dealing with financial issues, and banks aren’t synonymous with the latest must-have mobile apps. That, however, hasn’t stopped people from banking on their mobile devices. A recent BMO survey showed 70 percent of Canadian smartphone owners use banking apps. The trend is increasing too, with two-thirds of users […]
By Jon Cook — Dec 20 '13
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Unless you work in a corporate data centre, you might never have heard about CA Technologies, but that doesn’t mean you haven’t experienced its products and services. CA Technologies, whose Canadian branch is based in Toronto with several other offices across the country, makes software that manages everything from refrigerator-sized mainframe computers to business software. […]
By Shane Schick — Dec 19 '13
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When I grow up, I want to be a user-experience designer.” There might not be many Canadian children saying this today, but as the concept of UX becomes a more critical part of almost every kind of organization, this is a calling and a career path that needs to be better understood.
By The CommerceLab — Dec 18 '13
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The definition of augmented reality is quickly expanding to move beyond gimmicky 2D and 3D digital overlays atop reality to more context-driven and personalized experiences. The new AR combines contextual computing with things like machine-learning, artificial intelligence, sensors, big data, and social media to deliver highly relevant information and experiences that are tailored, adaptive, and […]
By Helen Papagiannis — Dec 11 '13
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My first impression begins in a noisy, crowded coffee shop in the middle of downtown Toronto, with little more than 10 minutes before a friend will arrive to join me. I have downloaded the app, I open it up and suddenly realize I’m about to get an entirely new vocabulary. The app in question was […]
By Shane Schick — Dec 9 '13
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If the holy grail of user experience is one-to-one personalized design for every interaction, then a global study from MasterCard Global Insights that identifies five distinct personality types people adopt when online shows some steps in the right direction. Nearly 2.5 billion people use the Web every day, and while online they all shed their […]
By Theodore Iacobuzio — Dec 5 '13
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I was only six years old when American journalist Bill Stewart was shot by National Guard Forces in Nicaragua in 1979, but when you’re surrounded by images of the event it’s not hard to imagine the sense of terror it created. The story of Stewart, who was reporting on the marching of rebel forces to […]
By Shane Schick — Dec 2 '13
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Over the last couple of years, we’ve been thinking of Web sites in a very different way. They used to be online brochures and a source for contact information, but now, they’re your online customer service rep, your 24/7 storefront and maybe even your point of sale. Web sites are often the first – and […]
By Brad Breininger — Nov 28 '13
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User experience provides the foundation for engaging users. Engaged users have higher productivity and accuracy. They have higher satisfaction, usage, and efficiency. To me, baking an engaging user experience follows the same steps as baking a cake. Let’s walk through them. Start by identifying the context When baking a cake, one starts by identifying the […]
By Tim Hundt — Nov 21 '13
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