The digital signage industry is continuing its upward trend and continued to grow rapidly in 2013. Every year, digital signage capabilities continue to get better from multiple perspectives. They are becoming more efficient, perform better, and are including interactive features that are doing a better job of engaging people. Digital signage is a consumer engagement […]
By The CommerceLab — Jan 30 '14
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How companies approach user experience changes over time. There is a shift in user experience and related business and marketing activities each time a new generation steps forward and becomes an influential factor. Today, companies are clamoring to uncover the perfect marketing mix to target the newest generation that has some clout—Generation Y. Generation Y […]
By The CommerceLab — Jan 29 '14
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This article is part of the CommerceLab Reference Library, a set of online business tools that provide introductory and background information to help educate those new to the areas we cover. There is no doubt that interactive digital signage and displays are here to stay. More and more businesses are investing in digital signage technology, not […]
By The CommerceLab — Jan 28 '14
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This article is part of the CommerceLab Reference Library, a set of online business tools that provide introductory and background information to help educate those new to the areas we cover. Gamification and Loyalty Programs Loyalty programs are nothing new. Companies have used them for years as a way to draw in new customers, encourage engagement, […]
By The CommerceLab — Jan 27 '14
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Our roundup of UX design, gamification and interactive display news includes a government proposal to gamify employment, the country’s hottest startup cities, and a tech fund you’ll definitely want to follow.
By The CommerceLab — Jan 27 '14
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In this week’s roundup of UX design, gamification and interactive display news, three big Canadian brands show retailers the value of smart technology.
By The CommerceLab — Jan 20 '14
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The Importance of User Experience User experience, which is also commonly referred to as UX, is one of the most important considerations when developing anything. From products and services, to websites and even mobile device apps, the goal should be to create an experience that is intuitive for your target user group. How to interact […]
By The CommerceLab — Jan 15 '14
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Gamification is an innovative way to influence behaviour, but it’s not exactly brain science. Or is it? At the Gamification 2013 conference that took place in Stratford, Ont. last fall, Kes Sampanthar explored how research in neuroscience and even classical psychology could teach designers about what gets players playing, and what doesn’t. Sampanthar, research director […]
By The CommerceLab — Jan 15 '14
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Digital signs can be used virtually anywhere today – and they are, by organizations from churches and community groups to SMBs, franchises, and large corporations. They are most widely used in airports and by major retailers to advertise, provide information and to engage users. With new technologies and with more companies bringing digital signage onboard […]
By The CommerceLab — Jan 14 '14
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Commercialization is not a new term or strategy, but it is a strategy that an increasing number of small businesses and entrepreneurs are learning to use to their advantage. A recent infographic released by Ryerson University shows that small business is thriving and now is the time to commercialize your ideas. In simple terms, commercialization […]
By The CommerceLab — Jan 13 '14
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