It’s the question Amy Jo Kim keeps asking herself, the one she knows will guide her to creating a game that’s fun, that has meaning, that will keep people coming back. It’s not how to create a better leaderboard, or how to use audio and visual effects to create a compelling user interface. It’s this: […]
By Shane Schick — Oct 4 '13
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The University of Waterloo professor discusses an event that will bring together academia with established vendors, along with some thoughts on where Canada ranks in the market
By Christine Wong — Sep 25 '13
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Gamification 2013 is a research focused conference on motivational design and applied use of game mechanics in non-game formats. The conference will feature a blend of academic research and experimental applications with industry and non-profit examples, procedures and best practices
By The CommerceLab — Sep 9 '13
Read MoreThe deadline is coming up fast for speaker proposals, research papers, and student competition entries for the upcoming Gamification 2013 conference being presented by the University of Waterloo
By The CommerceLab — Aug 4 '13
Read MoreGamification 2013 is a different kind of conference. It goes beyond the usual focus on business and showcases exciting academic research on where this new technology is going.
By The CommerceLab — May 9 '13
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Successful gamification strategies need high quality content to achieve the desired effect that companies want. In the same sense, great content also needs gamification elements to engage users. With gamification becoming a more embedded part of society, it is being more widely used as a strategy to engage people. According to Gartner, 70% of Global 2000 […]
By The CommerceLab — Feb 12 '14
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Instead of dishing out a thick welcoming pamphlet with schedules, speaker bios, guest lists and other materials to guests as they arrive, Vancouver-based QuickMobile allows organizers to provide all the necessary information on a digital platform. It can notify guests of scheduling changes or other important announcements. But that’s just the beginning. The platform also […]
By Jared Lindzon — Feb 6 '14
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A year ago Foursquare shocked users by announcing it would phase out awarding points and badges on its popular check-in app. The move appeared to signal the death knell for gamification. But the concept endures, and has found new traction among the boardrooms of Fortune 500 companies who are using it as a tool to […]
By Jon Cook — Feb 4 '14
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Recently, I’ve been designing game experiences for mobile devices. I was asked by another client what game concepts they should consider with their non-game offerings. This was my answer: 1. Understand your engagement competition I’m sure you understand your direct competitors. I want to talk about a different kind of competition for the time and […]
By Jonathan Kohl — Jan 31 '14
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In less than 1,000 words — in just one line, really — Farhad Manjoo raised a question that gamification researchers in Canada or anywhere else who seek to commercialize their work will have to answer. The line in question appears as the sub-head in a piece that ran last week in the pages of the […]
By Shane Schick — Jan 20 '14
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