What you need to know about companies designing and programming digital signage
by The CommerceLab — Jan 14 '14
Digital signs can be used virtually anywhere today – and they are, by organizations from churches and community groups to SMBs, franchises, and large corporations. They are most widely used in airports and by major retailers to advertise, provide information and to engage users.
With new technologies and with more companies bringing digital signage onboard as part of their business strategy, it is becoming easier for companies to design, manage and program their digital signage.
How Companies Use Digital Signs
Companies are using digital signs for a variety of reasons. In general, there are four main ways they are used:
- To inform: Digital signage is the perfect tool to provide customers with information. They are used in airports to provide flight information and in restaurants to show patrons menu options.
- To entertain: Digital signs are increasingly being used to entertain customers through videos and interactive displays.
- For merchandising: Digital signs are used widely within the retail industry for merchandising. They are used to promote products and provide customers with information about product combinations and bundles.
- For advertising and marketing: This is perhaps the most common use for these signs. You can easily communicate your marketing messages and advertise your brand.
Designing and Programming Digital Signage Programs
- Business goals: Define what you want to accomplish with the digital sign program. Is your goal to entertain and inform? Is it to promote something? Are you trying to create awareness? This is also the stage where you would assign responsibilities to people internally.
- Usability testing: Testing is important. If the sign is interactive, you will need to usability test its functionality. You also need to test locations where the sign will be used in order to maximize its effectiveness.
- Scope and budget: Define your budget along with determining the technical requirements for the project. You also need to determine who will manage the signage program and how it will be executed.
- Implementation: Integrate the digital signage program.
- Refine: This is a vital part of the program. You need to assess the success of the signage, take a look at the metrics and messages, and refine your strategy based on your findings to get the biggest return on your investment.
Companies Designing and Programming Digital Signage
There is no shortage of vendors that occupy the digital signage space, and more continue to come to market as digital signage grows in demand and becomes a more embedded part of marketing.
Some of the biggest players in the industry include:
For a complete list of companies designing and programming digital signage check out the list compiled at Digital Signage Today.
