Microsoft: How industry and academia can play in the same sandbox

Why on Earth would a company the size of Microsoft, which can hire the brightest software engineers in the world, need to come to a Canadian conference filled with academics talking about gamification?

For Ross Allen, the director of test in Skype at Microsoft, attending Gamification 2013 in Stratford, Ont. was a unique opportunity to learn from the best and share how one of the world’s largest software companies is integrating elements of play in one of its most popular products. Watch the clip below to hear Smith discuss the bridge that needs to be built between academia and the commercial sector.