Empatico founder explains what the best games should do

Don Wright is talking about play, but the technology he’s commercializing could change the way we work.

Wright is the co-founder of Empatico, a startup based in Stratford, Ont. He is also a graduate of the Master of Digital Experience Innovation program at the University of Waterloo, where he attended the Gamification 2013 coference late last year.

For Wright, gamification can be a revealing tool for discovering the nuances of human relationships. That may be why Empatico, which was among the first firms to be taken through the Stratford Accelerator Centre, will be applying what he’s learned about game design to creating human resources (HR) software based on behavioural econometrics.

In this clip, Wright makes the point that while gamification can be fun, what matters most is what you do with the connections that playing with others can make.