If understanding the complexities of unstructured information or “big data” is becoming something of an art form, we need to think harder about the ways in which interactive displays can act as a canvas, according to a group of researchers. University of Calgary assistant professor Anthony Tang is among the contributors to ‘Data Visualization on […]
By The CommerceLab — Nov 26 '13
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There are probably a number of people who visit Notre Dame Cathedral in Paris hoping for some kind of message from above, but the first thing that caught my attention when I stepped inside this past summer were the large, very much man-made digital signs declaring SILENCE PLEASE. I probably shouldn’t have been surprised to […]
By Shane Schick — Nov 18 '13
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Ten years after it was founded by ex-Microsoft employees in an Old Montreal loft, Ayuda Media Systems is still making waves in Canada’s digital out-of-home (DOOH) signage sector. The company’s line of cloud-based business software tools includes Juice, Zest, Splash, BMS, Cerebro and Alto. They’re all part of a platform designed to manage basically every […]
By Christine Wong — Nov 14 '13
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A year after winning over all five judges on TV’s Dragon’s Den, indoor navigation startup MappedIn is still finding its way. And co-founder and CEO Hongwei Liu is just fine with that. “This is my first time doing this and every obstacle is kind of new,” admits the novice CEO, who’s 22. Liu was studying […]
By Christine Wong — Nov 6 '13
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If someone is described as being “bent out of shape,” we can usually assume they’re unhappy. If someone is asked to “bend it like Beckham,” they’ve probably just been asked to kick a soccer ball. According to a team of researchers at Carelton University, however, we don’t have nearly enough common terms to talk about the […]
By The CommerceLab — Nov 5 '13
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That digital sign you’re reading knows you’re there, and it’s reporting that fact. No, it’s not Nineteen Eighty- Four’s Big Brother, it’s Anonymous Video Analytics (AVA) software, and its job is to record and file your approximate age, gender and how long you gazed upon the sign. Despite its Minority Report-ish feel, AVA doesn’t really know […]
By Angela Pause — Oct 31 '13
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When Apple added the virtual assistant Siri to the iPhone, consumers got to experience what it was like to have their mobile device talk back to them. Now researchers at the University of British Columbia’s SPIN Lab are investigating a world where smartphones communicate more subtly — by moving on their own in ways that […]
By The CommerceLab — Oct 22 '13
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TV commercials remain king and direct mail shouldn’t be underestimated, but recent research from BrandSpark International suggests out-of-home digital signage has become one of the biggest marketing opportunities for Canadian retailers. Released in June, the BrandSpark Canadian Shopper Study is based on a sample of more than 100,000 households across the country and provides analysis […]
By The CommerceLab — Oct 8 '13
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The Android operating system is often associated with the smartphone market, but a Canadian firm is using the open source software to make waves in the world of digital-out-of-home signage. Capital Networks, which is headquartered in Markham, Ont., recently introduced version two of its Audience for Android software platform. Powered by Android, the Audience for […]
By Patricia MacInnis — Oct 3 '13
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Casinos are usually pretty good at knowing how to generate money, but a recent research project may help point the way to increased revenue with digital signage rather than making wagers or bluffing at the card time. In Understanding the Effect of Digital Signage on Sales and Promotions, four Ontario casinos were rigged with displays […]
By The CommerceLab — Sep 17 '13
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