Gamification | Research on Gamification, User Experience (UX), Digital Signage Canadian Companies Can Use

QuickMobile puts gamification on the conference industry’s agenda

Instead of dishing out a thick welcoming pamphlet with schedules, speaker bios, guest lists and other materials to guests as they arrive, Vancouver-based QuickMobile allows organizers to provide all the necessary information on a digital platform. It can notify guests of scheduling changes or other important announcements. But that’s just the beginning. The platform also […]

By Jared Lindzon — Feb 6 '14

Gamification helped deliver a 300% improvement for this consultant’s client

A year ago Foursquare shocked users by announcing it would phase out awarding points and badges on its popular check-in app. The move appeared to signal the death knell for gamification. But the concept endures, and has found new traction among the boardrooms of Fortune 500 companies who are using it as a tool to […]

By Jon Cook — Feb 4 '14

Gamification principles you should consider in mobile product management

Recently, I’ve been designing game experiences for mobile devices. I was asked by another client what game concepts they should consider with their non-game offerings. This was my answer: 1. Understand your engagement competition I’m sure you understand your direct competitors. I want to talk about a different kind of competition for the time and […]

By Jonathan Kohl — Jan 31 '14

Engaging customers through gamification and loyalty programs

This article is part of the CommerceLab Reference Library, a set of online business tools that provide introductory and background information to help educate those new to the areas we cover. Gamification and Loyalty Programs Loyalty programs are nothing new. Companies have used them for years as a way to draw in new customers, encourage engagement, […]

By The CommerceLab — Jan 27 '14

Canadian cities should be the ones to make this ‘maverick’ IT prediction come true

She called it her “maverick prediction,” and laughed, but Ruthbea Yesner Clarke sincerely believes the games within innovative municipalities are about to begin. The research director at IDC Government Insights was speaking in a Webinar late last week that went over her firm’s top 10 predictions for so-called “smart cities” in 2014. The prediction I […]

By Shane Schick — Jan 27 '14

FileMobile explains the point system that keeps citizen journalists contributing

The birth of “citizen journalism” is associated with the advent of the Internet, but the roots of it extend to the first printing presses, ham radio operators and hand-held video cameras. The modern movement was launched in some ways in 1962 when non-journalist Abraham Zapruder inadvertently filmed the assassination of U.S. President John Fitzgerald Kennedy […]

By Jon Cook — Jan 23 '14

What the Wall Street Journal gets wrong about gamification

In less than 1,000 words — in just one line, really — Farhad Manjoo raised a question that gamification researchers in Canada or anywhere else who seek to commercialize their work will have to answer. The line in question appears as the sub-head in a piece that ran last week in the pages of the […]

By Shane Schick — Jan 20 '14

Where a ‘motivational GPS’ could lead gamification researchers

Gamification is an innovative way to influence behaviour, but it’s not exactly brain science. Or is it? At the Gamification 2013 conference that took place in Stratford, Ont. last fall, Kes Sampanthar explored how research in neuroscience and even classical psychology could teach designers about what gets players playing, and what doesn’t. Sampanthar, research director […]

By The CommerceLab — Jan 15 '14

A Rotman researcher breaks down gamification in education

The Person: Prof. Dilip Soman, self-described (as per his Twitter profile) optimist, anecdotist and multi-tasker. No kidding on the multi-tasking; he’s a marketing professor who holds the Corus Chair in Communications Strategy at the University of Toronto’s Rotman School of Management. Soman is also director of the India Innovation Institute, co-director of the Executive Centre […]

By Christine Wong — Jan 14 '14

How a driver’s ed app is getting learners in gear

Everybody likes passing the road test that gets them a driver’s licence, but unless you can gamify it, the journey to that step is usually anything but fun. Zachary Fitz-Walter, a PhD candidate at the Mobile Innovation Lab at the Queensland University of Technology (QUT) in Brisbane, Australia, has been using an app to help […]

By The CommerceLab — Jan 7 '14