Where innovators should aim in a ‘winner take all’ market
Companies could learn much about innovation from the Spanish general, Hernan Cortes. In 1518, Cortes was instructed to sail to Mexico and overthrow the Aztec empire. According to the story, he proceeded to scuttle his boats after putting down a mutiny of some of his staff. This sent a powerful message to his soldiers that […]
By Mitchell Osak — Mar 20 '14
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