Back when Douglas Hofstadter was a young graduate student, he sat down to write a straight-thinking, down-to-earth book brimming with analogies, stories and even humour, for a general audience. Surely this was academic and professional suicide. “Hardly! In fact, it had the completely opposite effect,” he was recently reported to say. “I got tenure very […]
By Kira Vermond — Mar 14 '14
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A reporter or broadcast producer just emailed and wants to cover your story, or interview you as an expert source. Are you ready? For many academics, new entrepreneurs and researchers, speaking to the media and giving interviews can seem unnatural and nerve-racking. Or, on the flipside, some people assume that because their research area knowledge […]
By Kira Vermond — Mar 6 '14
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The next time you want to frustrate editors, pick up the phone and take 10 minutes to describe – in detail – your latest research or commercialization project. For the clincher? Use these exact words: “I think this would be a great article idea.” To be fair, back when editors took three-martini lunches and owned […]
By Kira Vermond — Feb 27 '14
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Here’s the good news: If your goal is to write valuable, insightful and even game-changing articles and blogs for consumer or industry trade publications, your digital media background is a gift. Why? Because much of what you research, ponder, live and breathe hits all the right notes for newsworthiness. When editors and writers consider if […]
By Kira Vermond — Feb 20 '14
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