How Canadian hockey is quickly becoming a big-screen experience
Hockey fans across the country were treated to a strong Canadian advertising campaign during the U19 World Juniors in Malmo, Sweden over the holidays. One of the brands heavily sponsoring the event was Canadian Tire, offering a message that “we all play for Canada,” even on the international hockey scene. The Canadian Tire Centre has […]
By Dan Verhaeghe — Jan 21 '14
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