Thanks to a new gamified app, food isn’t the only thing that’s fast at A&W restaurants in Canada. In as little as three seconds, burger and root beer lovers can now rate their dining experience using Loop, a mobile app designed to improve customer service at 50 A&W Canada locations across the country. “Businesses want […]
By Christine Wong — Nov 29 '13
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We learned a ton from GSummit Global 2013 last week. For example, World of Warcraft isn’t necessarily the best template for teaching database administration; some accountants despise video games; and pairing chocolate with cottage cheese is just wrong. Alas, we can’t possibly cram this story with all the goodies we gleaned from the gamification conference, […]
By Christine Wong — Nov 27 '13
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Ten years after it was founded by ex-Microsoft employees in an Old Montreal loft, Ayuda Media Systems is still making waves in Canada’s digital out-of-home (DOOH) signage sector. The company’s line of cloud-based business software tools includes Juice, Zest, Splash, BMS, Cerebro and Alto. They’re all part of a platform designed to manage basically every […]
By Christine Wong — Nov 14 '13
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A year after winning over all five judges on TV’s Dragon’s Den, indoor navigation startup MappedIn is still finding its way. And co-founder and CEO Hongwei Liu is just fine with that. “This is my first time doing this and every obstacle is kind of new,” admits the novice CEO, who’s 22. Liu was studying […]
By Christine Wong — Nov 6 '13
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A Canadian app that literally lets young cancer patients put pain management in their own hands is poised to make the leap from clinical trials to Apple’s App Store next year. And the Pain Squad iPhone app has been so successful in trials that an enhanced version is also now in the works called Pain […]
By Christine Wong — Oct 10 '13
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There’s a fine line between fun and fatigue when it comes to gamification. A report released earlier this year by Accenture’s Singapore office warns that as the world gets gamified, consumers may start to tune out the deluge of offers, games and contests aimed at them. It also points out that as the gamification space […]
By Christine Wong — Oct 9 '13
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The University of Waterloo professor discusses an event that will bring together academia with established vendors, along with some thoughts on where Canada ranks in the market
By Christine Wong — Sep 25 '13
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A Waterloo-based startup employs gamification to provide “short bursts” of education to corporate clients. Learn from a Startup Idol winner
By Christine Wong — Sep 12 '13
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At first blush it seems like a case of Big Brother meets big data. Imagine employees working away in their office. A camera is poised above each computer screen, capturing every staffer’s move and daily digital workflow. A researcher sits observing the action, perched quietly at an adjoining desk – or maybe hidden behind two-way […]
By Christine Wong — Sep 5 '13
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COMMERECELAB Q&A Brent Houlden of Deloitte Canada talks about the how merchants can get smart about engaging with young consumers and employees
By Christine Wong — Aug 28 '13
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