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Brad Breininger

Brad Breininger

For more than 20 years, Brad has been leading integrated brand, communication and marketing campaigns for some of the most dynamic and respected global brands. As founding partner and strategist at Zync, he is focused on helping organizations identify and harness their brand, and translate market potential into innovative solutions and strong, successful opportunities. - See more at: http://zync.ca/profile/#sthash.HH8XVTRr.dpuf

The UX philosophy behind the Canadian Olympic Team's new Web site

The UX philosophy behind the Canadian Olympic Team’s new Web site

Over the last couple of years, we’ve been thinking of Web sites in a very different way. They used to be online brochures and a source for contact information, but now, they’re your online customer service rep, your 24/7 storefront and maybe even your point of sale. Web sites are often the first – and [...]

By Brad Breininger — Nov 28 '13

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