Andrew James

Andrew James is a writer and digital media producer based in Toronto. He has worked on web development and digital marketing in Hong Kong, Shanghai, New York, and San Francisco.

GoVentureWorld gamifies the entrepreneurial experience

Mathew Georghiou already knows how to play the startup game. Now he wants to help others get in the game. Georghiou, CEO of MediaSpark Inc., recently launched GoVentureWorld, a Massively Multiplayer Online Role Playing Game (MMORPG) for entrepreneurs to learn business skills through interactions with players around the world. CommerceLab recently connected with Georghiou about […]

By Andrew James — Sep 19 '13

How Mobio uses gamification to help artists and fans make beautiful music together

It started with placing a QR code in the background of a video of Australian pop singer Cody Simpson, and now Vancouver-based Mobio launched an updated platform that allows teens to connect directly with some of their favourite pop stars. The fans can earn a closer connection and gain more personal details into their favourite […]

By Andrew James — Aug 29 '13

Meet the Waterloo firm that’s transforming digital out-of-home signage

WestonExpressions, the company behind Linkett, is actively aiming to change the digital out-of-home signage market. The Linkett device connects to any display through an HDMI cable, turning it into an interactive advertising platform. “We built a device that turns average TVs into motion and mobile compatible units, and therefore what we really do is engagement […]

By Andrew James — Aug 22 '13